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[i]Good question! How I see this book differing from other Apollo related publications (including the two books you mention, which I have been lucky to get my hands on over the past months) is that our book pays homage the guys who took these iconic photographs. These images are so ingrained in visual culture that you quite often forget the human element to the story. That these images were taken by someone who really had to consider the shot, shooting film in which he didn't know if the image was under/over exposed etc (Also using a Hasselblad camera isn't the easiest to operate on earth, let alone on the moon!) Our book aims to highlight the fact that the astronauts created some of the most significant images to ever be created by mankind. So given that insight, the selection of images will be curated on artistic merit (and not just a book that regurgitates the same old "money shots"). Basically, we want to create a book which really honours and celebrates the Apollo astronauts as the great image makers that they were. We are not claiming to make the definitive book on the Apollo missions, but to produce a beautifully crafted and considered book. Investing in the finish to make sure these images really shine. Something a major publishing house couldn't afford to do due it having much larger overheads and profit margins to maintain. We have built up a team with a great range of expertise to offer something quite special design and production wise. I hope that elaborates on our goal a little further! Thanks again for the support![/i]
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